Proceeds of the contest benefit Alex's Lemonade Stand.
The Official Press Release
Philadelphia, PA, October 16, 2007 -This month, the Baby Loves Disco craze reaches new levels as the nationally connected mom and pop organization discovers the “Best Little Dancer in America” (BLD USA), a national dance contest for kids co-sponsored with stride rite. Videos of the contest finalists are posted now at http://www.babylovesdisco.com
Featured at 12 Baby Loves Disco events across the country in September, the Best Little Dancer in America contests were judged by local celebrity parents. Anyone anywhere may now jump in and vote for the national champion. Everyone’s a winner at BLD USA, as a portion of all proceeds will benefit Alex’s Lemonade Stand (www.alexslemonadestand.org).
Stride rite, premium footwear for babies through big kids and a favorite among moms, is the presenting sponsor for the Best Little Dancer in America contest in support of Baby Month. stride rite stores are also participating with a dance theme in store, BLD sticker and CD giveaways in the the 12 dance contest cities (Boston, New York, Minneapolis, Orlando, Boulder, Chicago, Seattle, Portland, Houston, San Francisco, East Bay and Atlanta), including a family four pack of Baby Loves Disco tickets which were given away in each city.
“We are so excited to be apart of the Baby Loves Disco event and even more excited to be the presenting sponsor of the dance contest. At stride rite, it is our mission to support active kids in all that they do with proper fitting footwear. We know that good health starts early and with our collaboration with BLD we are giving parents the tools to help their kids be active and get up and get moving as a family,” says marketing manager of stride rite, Rachel Panetta.
A portion of all proceeds from these events will go to BLD’s charity of choice - Alex’s Lemonade Stand (http://www.alexslemonade.org/), a unique foundation which evolved from a 4 year old cancer patient's front yard lemonade stand to a nationwide fundraising movement to find a cure for childhood cancer.
The Best Little Dancer in America site www.babylovesdisco.com/bldusa.serves as the “newsroom” for the competition. Each regional contest was filmed and edited into 5 minute clips. The clips
feature footage of the local city, the venue, the contest itself, the announcement of the winner and isolated clips of the two winning dancers in each age category (0 to 3 and 4 to 7) doing his/her 30 second dance of fame. Other video add-ons include online dance lessons; videos about Alex’s Lemonade Stand, and sponsor components. Every participant is a winner, and the spirit of cooperation and sportsmanship is celebrated.
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